Xiaomi CIVI will lunch as a new smartphone series for the brand later this month. The new series is likely to target young customers in the country. Moreover, they have also put teaser posters of the upcoming new smartphone series, tipping a launch date and time out. Although Xiaomi has not yet provided any particular details about its Civi models. But we can expect multiple models that come as an upgrade over the Xiaomi CC lineup.
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According to the company, the new series will have “fashionable and diversified designs and innovative imaging technology”. It is also aiming at “self-confident young man”. There are speculations that the company will be replacing its CC series with the Xiaomi Civi lineup. The new series is expecting to target the female audience in China.
In a Weibo post, Xiaomi revealed the launch date of the Xiaomi CIVI smartphone series. The launch will take place at 2pm CST Asia (11:30am IST) on Monday, September 27, 2021. In addition, Xiaomi also shared a teaser image on Weibo. The teaser highlights the moniker of the new series and teases its lightweight design as well as an enhanced camera performance.
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Xiaomi CIVI: Expected Specifications
We can expect two variants the series to come with – a standard one, and a ‘Pro’ one. There are speculations that the new smartphone series could come as an upgrade to the existing Mi CC9 lineup that includes models such as Mi CC9, Mi CC9e, Mi CC9 Meitu Custom Edition, and Mi CC9 Pro Premium Design. It may retain cameras as one of the focus areas to deliver new photo- and video-capturing experiences.
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Meanwhile, a Xiaomi phone with a model number 2107119DC surfaced on China’s TENAA listing in August. It could be the first model in the Xiaomi Civi series. However, nothing is confirmed as of yet. The TENAA listing suggested some similarities with the Xiaomi 11 Lite 5G NE that was launched globally last week and is coming to India on September 29, 2021. It is unclear whether the Xiaomi Civi series will be exclusive to China.
Sushmita Choubey
Marketer to the core, a writer from the soul. Engineer and an MBA turned budding tech writer - dabbling her hands in all genres of writing from tech to fiction. If not writing, you will always find me reading anything and everything. Otherwise, you will find me learning new languages.