Amazon makes everyday shopping easier for its customers. The company is adding a new talking shopping assistant to its Amazon Shopping app. This is called Amazon AI Rufus. Amazon aims with AI Rufus to help shoppers make better purchasing decisions by answering various shopping-related questions, comparing products, and offering recommendations. Let’s take a closer look at how the new Amazon AI Rufus will help users.
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How Amazon AI Rufus Wokrs?
Amazon’s AI Rufus has been released in India. This shopping assistant was launched in the US in early February this year. It will also be available to select Amazon customers in India in the next update.
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According to Amazon, Rufus helps customers make better and more informed shopping decisions by generating answers. It uses relevant information from Amazon and the internet. This Shopping Assistant will be available at the bottom right of the navigation bar in the Amazon app, followed by a chat dialogue on the screen.
Customers can expand the chat dialogue to see answers to their questions, tap suggested questions, or ask follow-up questions. So, if you want to go back to the old-style search results, just swipe down to move the chat conversation back to the bottom of the screen.
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Mohammad Sohaib
Mohammad Sohaib is a tech writer who specializes in covering the latest tech news, in-depth product reviews, and industry trends. When not immersed in the fast-paced world of technology, he enjoys playing cricket and exploring new places.