However, according to Insiders, Microsoft is attempting to push the medium more aggressively in its free-to-play games. Presumably to support the present microtransaction financing brand and make Xbox a more appealing option for potential game developers.
Two persons “engage in the discussions” claim that Microsoft is developing an in-game “advertising campaign” that will launch this summer.
In-game advertisements would restrict to free-to-play games only, according to Insider. The one who claims that Microsoft is well aware of the negative image. One that in-game promotions have to earn and “concerns” that their presence “may upset players”. Because of this, it plans only to approve certain brands. Moreover, it only allows advertisements in games that “do not interfere with the gaming experience,” according to a statement.
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Because Microsoft “had no immediate plans to allow marketers to utilise data to target individuals on Microsoft Xbox,” it seems that the advertisements will be as essential and non-targeted as those you could see on a billboard while strolling around downtown.
It doesn’t seem to be a direct cash generator for Microsoft. Instead, the firm reportedly expects to share the money between the game creators and the tech business that places the ad in the game. That shows that Microsoft is aiming at the larger picture and is attempting to entice more free-to-play programmers to the Microsoft Xbox to benefit from this additional income stream.
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A source of revenue for Microsoft Xbox Gamers
We don’t have an issue with this strategy if it carries out in a measuring way. After all, if it’s confines to free-to-play games and doesn’t spill into premium or even Microsoft Xbox Game Pass games. (you’ve already paid the monthly fee there, after all), that sounds reasonable.
The essential term here is “restrains” since there’s nothing worse than anything that shatters the idea of a gaming world’s existence. Is there an advertising board promoting a real-world product in a modern-day racing game? Fine. Nike and Coca Cola were getting promotions in Emperor Nero’s Rome. That’s not so good.
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It could even turn out to be good. But unfortunately, Free-to-play games have developed a terrible image, partly due to several particularly egregious ‘free’ games available on mobile app stores. These games are notorious for continually pestering you to purchase stuff or, worse, for providing those who buy an unfair edge. So if in-game advertising may lessen the need for programmers to solicit money from their player base, it’s difficult to see how that could be a negative development.
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Of course, there are a lot of “ifs” in that sentence. However, in theory, this advertising campaign has the potential to make free-to-play games more enticing — and at a time when people are tightening their wallets as the cost of living continues to rise, this couldn’t come at a better time.
Ritika Sharma
I write as a writer, as someone very familiar with the Internet, as someone who is completely at ease with current technology and the way it is transforming the social fabric of the globe, the business world in particular, and as a former web developer.