According to Counterpoint Research’s XR Model Tracker Meta Quest 2 will have dispatched more than 10 million headsets by the end of 2021. The United States accounted for roughly 70 per cent of Quest 2 shipments. With Europe accounting for roughly 20 per cent. Half of its shipments occurred during the holiday season in the last quarter of 2020 and 2021. As a popular tech gift for children and grandparents. Meta achieved success by providing excellent hardware at a reasonable and competitive price starting at $299 (approximately Rs. 23,188)
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We believe Meta’s next major Quest device will be releasing in 2023. It makes sense given that there has been no significant hardware advancement in VR headsets for the affordable market. In addition, consumers are keeping their VR devices for longer periods of time.
How Meta Quest 2 Succeeded ?
While Quest 2 has 1.5 times the cumulative shipments of its nearest competitor, Sony PSVR. It will face more competition from the highly anticipated PSVR 2, as well as the devices that DPVR and Pico will launch in 2022.
DPVR’s presence in international markets increased in 2021, and it will continue to grow in 2022. Since acquiring Pico, ByteDance, the parent company of TikTok, has invested heavily in strengthening the Pico brand through increased content focus, faster staff hiring, superior consumer VR hardware, and competitive pricing.
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We expect Meta to ship nearly 12 million VR headsets in 2022, including the upcoming Project Cambria product, which will be released later in 2022 to demonstrate Meta’s potential capabilities. However, Quest 2, which will be available throughout the year at a price point that has proven to be a sweet spot for VR headsets, will account for more than 80 per cent of the volume.
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