The global video streaming market held a value of over 50 billion in 2020; now, with a growth rate of 21%, it is expected to reach over 62 billion by the end of 2021. The majority of a chunk from this is made up of game streamers on services like Twitch, YouTube, and Facebook. Games like Call of Duty: Black Ops 4, League of Legends, and many more raking in extraordinary numbers in hours streamed.
Various game developers across emerging economies strive to enhance the gaming experience by launching rewriting codes for diverse platforms such as PlayStation, Windows PC, and Xbox.
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The industry’s enormous growth has prompted some major game developers such as Sega, UbiSoft, Epic games, Atari, Warner Bros, and many more to establish partnerships with online distributors for their upcoming games. In May 2020, Nvidia GeForce now added 19 games to its gaming cloud library and further announced games that will be available on GeForce NOW.
As per a report, India’s online gaming industry is growing at a rate of 40% and is expected to touch 2.8 billion dollars by 2022. India is one of the top 5 countries globally with a rapidly growing number of mobile users. Even more than video streaming, people are now giving and watching games on their handheld devices.
But there are some things you should know about live streaming in 2021. Live streaming is not about playing video games and inviting other peoples to watch it, as there is plenty of that happening. For many people streaming is just another way of making money.
But you should not quit your job yet as people do get rich by live-streaming, but they are in an incredibly small minority. For example, only the top 5,000 channels get 75% of viewing time on twitch.
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There are many AAA titles that you can choose from to get started with, but in this guide, we will focus on PUBG Mobile. The game has gained a lot of popularity since its launch on all platforms. At the same time, the mobile version is the one that has seen tremendous growth in terms of users. Here is the guide on how to go live with PUBG Mobile and later how you can set up YouTube channels to earn money from playing PUBG Mobile.
How to stream PUBG mobile live on YouTube
The most popular service for live streaming PUBG from the phone is Streamlabs. Here’s how you can use it to stream the game live
Once you launch the app, you have to sign in to your Twitch, Facebook, YouTube accounts.
- Select YouTube and login with your credentials.
- Then the app will ask your purpose of using Streamlabs. Choose the option ‘stream you games’
- It will then ask you permission to access the camera and microphone. Allow permission for a stable stream.
- Next, the app will show you a tutorial on how you can access the interface and play with the available features.
- Once done, you will now see a button with ‘GO LIVE’ written. Tap the button to go live.
- Then you’ll see an option pop-up asking you, ‘where do you want to broadcast to?’. It contains active events, upcoming events and creates an event option.
- Select create an event and then Next.
- Now you just have to fill in the details like the Stream title and description of the live stream. Then tap on Go Live.
- Go to PUBG Mobile, and it will start streaming.
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Ways you can make money from by live streaming content
Here are some of the best and hassle free ways to make money by live streaming your content
1. Run ads during live streaming
The good old way is to pre-roll and mid-roll ads into your live video. You will make money based on the number of people that will see your ad.
At the end of last year, Facebook added the capability where live streamers can take a short break and during the duration and ad will play. Users will view a brief Facebook video ad, and then the live broadcast will resume. But in order to do this, Facebook has set specific criteria that you first have to meet. You need to have more than 50,000 followers; you need to have reached 300 current views ask in a recent live video, you must have a Facebook page, and you must reach 300 hours in your current video that you are live streaming.
When it comes to YouTube, it allows streamers to insert mid-roll ads into their lives team. At any point during the live stream, the creator can click the play add button and take a quick break. However, remember to warn your view was ahead of time that there would be a short commercial break to know what’s going on.
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2. Donations from fans
A recent market study revealed that the primary revenue model for gamers would soon be money donated by their viewers. The ease with which fans are able to support their favorite creators and donate money to them is indeed game-changing. This revenue model allows all the creators to focus on just creating content and get rewarded for their work which means they can turn their passion into a profession.
But when you wear online donations, the first thing that might come to your mind is those PayPal ‘donate’ buttons on websites and YouTube pages. Today’s live streaming platforms have moved way past that point; they have now integrated find donations into the system interface and gamify the whole process.
Similar to this, YouTube live came up with something called ‘Super Chat’ to reward their creators. As a live video creator, you can enable donations during the live stream, and users will be able to send donations to you in real-time. All the donations will appear in the chat window on the right side. The more the user donates to the creator, the longer their message remains pinned into the live chat window. The green color of the donation is also determined by the amount paid. This way, the creators get donations for their work while the patron receives a personal shoutout gratification.
But there is a beat downside to super chat donations as YouTube keeps 40% of all the donations. In case you are interested in keeping more of that amount to yourself, you can use the Streamlabs widget. The widget allows you to set up a direct donation link or button on live streaming services like Twitch, Mixer, YouTube and Facebook Live. From all these platforms, and you can collect tips from your friends via UPI, PayPal, Skrill and credit card without any fee.
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3. Pay per view subscriptions
The pay-per-view model allows fans to pay a certain amount to access an item exclusively from the creator. Unlike the free content that all subscribers can access, this content is usually more special and unique. These subscriptions allow you to access the creator’s exclusive content for a fixed period. Subscriptions are essentially scheduled as monthly donations.
A monthly subscription can give you access to parks such as special badges, ability to chat during subscriber-only mode behind the scene footage, and ad-free live streams.
YouTubers can also rely on facilitating services such as Patreon. The platform is currently on the rise as one of the most influential donation platforms. It is reshaping the financial future and has given the freedom to many content creators. Over the past year, Patreon made it possible for video creators to receive more than $3.5 million. While Patreon itself is not a live streaming platform, partnerships with Twitch, YouTube, and Facebook live have made it easy for creators to integrate it into their channels and pages.
It is simple enough for the creator to receive a paper review audience, but it also has to work extra hard to keep its audience interested and not break their trust. Streamers are now more encouraged to give the views of behind the scene and think that supporters both over the live stream and cool exclusive perks.
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4. Affiliate Marketing
How an affiliate program works is that you get a unique product link from a sponsor, and then every time someone visits that link and buys the product, you get a certain percentage of the sale. So it is like working on a commission where you earn when your viewer buys from your links.
For live content creators, this can be considered an excellent profit tool. If you are streaming live games, then you can showcase that keyboard and gaming mouse that you are using in the video. Your viewers will get to see precisely how you use products in real-time, and you can gain more trust in them by showcasing how you manage your live stream videos. If you have a significant subscriber base, you might even get the accessories for free from affiliate brands, and when some of your subscribers buy the product from the link, you can even make money on that purchase.
5. Sponsorships
Even less controversial are brand deals and sponsorships to engage with businesses that can benefit from your channel. If you have a large following on popular streaming platforms and a name for yourself, brands will reach out to you with offers. Even if you don’t have a big name, you can always reach out to the companies and ask them for sponsorships.
When dealing with brands, it is essential to be professional and detail-oriented. Negotiate every minute detail of the deal and be 100% sure that you are on the same page regarding the commitment.
Some of the ways where you can earn money by doing partnerships with the brand are as follows.
- Sponsorships where the brand sponsors your whole live stream
- Banners and other types of ads you can display during the live stream on your channel or profile page.
- Sponsored content where the game developer pays you to showcase their new video game to the audience.
Your audience is what the brands gain from these partnerships. You will be able to pull a decent audience who likes your content and finds value in your videos. But be careful when making deals as some of the main deals paint you as a sellout, and your audience may not like that, so in the end, you may lose them and the sponsors.
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6. Sell your merchandise
Merchandise is a significant revenue stream for content creators. Many of the streaming platforms have recognized this and offer plenty of advice and guidance on how creators can boost their merch sales.
If you choose this way to make money, there are still many things that you need to figure out on your own. You will have to figure out what kind of products you will sell, such as mugs, t-shirts, and tech accessories in even premium toys, sell digital goods such as ebooks and music.
One needs to pay attention and think about design, inventory production and shipping. You can build your own online store on platforms like Shopify, or you can even partner with stores that take advantage of special opportunities on various platforms such as YouTube merch goodies.
The creator can earn different amounts of profit margins on the type of business model you choose. You can even handle all the expenses and then enjoy the profits, or you can partner up with other stores where you can give them some type of cut to manage your merch. Either way, you can pair your live stream with your merchandise and earn a lot of money.
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Final Point
Since its inception, the Internet has provided people with a lot of opportunities to make money. Just as blogging was a popular choice back then, live streaming is currently a great choice that you can try yourself. YouTube is a bit difficult to break into right now as there are a lot of channels but if you find a way to make unique content and build a loyal audience you can make a significant amount of money.
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