In order to assist users in identifying probable WhatsApp spam calls made over the Internet, Truecaller will soon begin making its caller identification service available across WhatsApp and other messaging apps; the company told Reuters on Monday. Truecaller CEO Alan Mamedi announced that the service is currently in beta mode. The service will be available to all users globally from later this month, according to Mamedi.
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WhatsApp Spam Calls: More Details
Truecaller’s 2021 research reveals that telemarketing and fraud calls are increasing, particularly in nations like India, where users receive an average of 17 spam calls every month. This highlights the need for innovative solutions to address the growing problem of spam calls globally. Indian telecom regulator mandated AI filters for Jio and Airtel to curb telemarketing calls in February.
The directive aims to limit unsolicited marketing calls over the networks of the two telecom companies. According to Truecaller, it is in talks with telecom companies to implement this fix.
Mamedi reports a spike in Indian user complaints about WhatsApp spam calls in recent weeks, highlighting the novelty of telemarketers using internet calling.
Truecaller, in India, has employed spam detection technology to identify and address suspicious accounts on the most widely used messaging service, WhatsApp. Additionally, the company provides its customers with the ability to block and report problematic accounts. This underscores the importance of such measures to protect users from the growing threat of spam calls and messages.
With 250 million users, India is Truecaller’s largest market. It has 350 million members worldwide and makes money from advertising, subscription services, and independently vetted business listings.
Conclusion
Truecaller and WhatsApp have partnered to combat spam calls and improve user safety. WhatsApp users can now see the caller’s identity with Truecaller’s caller ID service. This integration helps users make informed decisions on whether to answer a call or not. The collaboration emphasizes the importance of technology and innovation in addressing digital safety and security. Overall, it is a welcome development for WhatsApp users and inspires further collaborations for user protection.
Furthermore, the partnership between Truecaller and WhatsApp underscores the significance of innovation and collaboration in tackling the increasing menace of spam calls. Furthermore, it demonstrates how technology can be leveraged to enhance user experiences and protect them from unwanted and potentially harmful activities. Consequently, integrating Truecaller’s caller ID service on WhatsApp is a welcome development for its users. As a result, it is hoped that this collaboration will inspire other initiatives to improve digital safety and security in the future.
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