The brand Poco which was split out from Xiaomi in 2020 — is preparing to debut a variety of smartphones in India this year, according to an official. In addition, the Chinese company intends to revamp its complete product range in the nation and introduce new 5G phones to its portfolio as early as May or June to grow its market position further.
New Poco 5G Smartphones in India Soon
To get things to begin, the company is unveiling the Poco M4 Pro 5G as its first model for 2022 in India this week, which will serve as its first model for the year 2022. According to the brand, the country director, Anuj Sharma, told Gadgets 360 that the company intended to update its whole line of smartphones to the fourth generation over the next four months.
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According to him, “we’re not adding more complexity at this time,” and the new models will be a part of the current Poco F, X, M, and C series which are already available.
In addition, he said that “we will have at least one model in each of the series.“
The Poco C31, which made its debut in India in September of last year, was its most recent model introduction—starting at Rs. 7,999, the phone included a MediaTek Helio G35 processor, triple back cameras, and a 5,000mAh battery in addition to its other specifications.
In December, the company depicts more than three million units of the Poco C series. It includes the Poco C3 and Poco C31, which had been sold in the United States. On the other hand, Sharma stressed that maintaining an economical price structure is no longer possible.
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In the previous two or three years, there haven’t been many alternatives, at least in the entry-level line-up. “I don’t think things have changed all that much,” he remarked.
Poco’s CEO also said that, although the company is unlikely to enter any new inexpensive price classes in the market. It would introduce some of its new models priced close to the Rs. 30,000 level.
He said, “That means I’ll probably go a touch more than the Poco F3 GT’s pricing points. But it may not be a big move since I don’t want to shock the system too much”. With a starting price of Rs. 26,999, the Poco F3 GT was introduced in India as a mid-range smartphone.
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“We will continue to operate on longer life cycles, which will be longer than the life cycles of the industry”. “I don’t think that will change,” Sharma expressed his opinion.
Poco will debut the Poco M4 Pro 5G in the nation on Tuesday, according to the company. The device made its debut in Europe in November. Mr Sharma said that Poco manufactured the M4 Pro 5G for both the European and Indian markets; however, India’s launch got postponed since the firm previously anticipated having sufficient inventories of its current models until January.
Poco got forced to seek new sources due to the supply chain’s persistent shortages of different components.
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Even with a small portfolio and increased quantities, we ran out of models before Diwali. “We had a very slow November, December, and January,” he remarked. Nevertheless, according to the CEO, Poco feels that it has corrected its forecasting shortcomings this time around.
A new 5G Poco phone will be on the market soon
Poco already has two 5G variants on the market, the M3 Pro and the F3 GT, both available now. The M4 Pro 5G is, in fact, the next model in the line-up of smartphones. Poco, on the other hand, is planning to release an additional 5G phone this year.
Sharma said the government’s confirmation of 5G spectrum auction plans in Budget 2022 would raise demand for 5G. “Now, I believe that having 5G phones makes a great deal more sense. “And we’ll most certainly do that,” he said.
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According to him, it would be tough to balance the whole portfolio between 4G and 5G technologies.
The importance of going beyond phones
The company Poco has been in the news for quite some time now for its work on truly wireless stereo (TWS) earphones, in addition to its phones. Poco even reveals that the earbuds may be the Poco Pop Buds when they got a release in 2020. But, on the other hand, the offering did not make it to the market.
In 2022, Sharma’s team will focus on going beyond phones. It’s hazardous for me to say anything, even that we’ll succeed given we’ve been trying for, I think, five quarters. Undeniably, a brick wall, with several internal obstacles indicating “we don’t like it” or “this isn’t hitting that particular threshold.”
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Poco also developed a community last year, stating it would enable direct user feedback and improve the overall experience. Despite the addition of 300 new members, Sharma claims the group is still in beta.
Poco has also developed a camera lab in India to provide consumers with more customised camera experiences.
Having a darker skin tone is crucial because, even in broad daylight, devices might struggle to determine what should be the exposure value of a person who has a darker skin tone,” says the author. And how can you strike a balance between it and the background? ‘So, all of those considerations are just one piece of what we’re looking at,’ Sharma said further
He also said that both the community and the camera lab would collaborate to enhance the overall experience and make it more beneficial for consumers in the country.
Also Read: Poco X3 Pro Vs Redmi Note 10 Pro Max – Full Comparison
Poco has received several complaints about the rollout of a defective update that negatively affected the user experience. However, according to the brand, the problem affected just 0.2 per cent of the Poco X2 devices sold in the nation at the time of the incident. On the other hand, several customers have documented negative consequences on the internet.
Poco expects to benefit from the emergence of the community in the future, as it will be able to identify and resolve such difficulties. However, despite this, the software Poco employs on its phones is still getting manage by Xiaomi’s MIUI team in Beijing. Consequently, we may have to wait and see how the establishment of the community will contribute to the overall experience improvement.
Several market analysts are enthusiastic about the future of Poco in India
In an interview with Gadgets 360, IDC India Research Director Navkendar Singh said that the company’s narrower selection, new brand identity, and high-spec smartphones had helped Poco gain traction in the market.
With such severe competition in the industry, where the top 5 players are so dominating, Poco has been able to carve out a reasonable portion of mindshare in the sub-Rs. 20,000 sector, according to the executive.
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Like Singh, Faisal Kawoosa, the founder of market research and consulting business Techarc, said that Poco had developed a substantial brand equity and product positioning throughout its existence. However, the COVID-19 pandemic began in 2020, and he said it was one of the brand harms since the outbreak began.
“At this point, going into expansion mode makes complete sense, and the company can capitalise on its strengths,” he said.
