India’s smartphone market set a whole new record within the third quarter (July-August-September) of 2020. Going by the latest analysis of Counterpoint’s Market Monitor service, the smartphone market saw the highest-ever shipments in a single quarter. Additionally, the smartphone shipments within the nation grew 9% year-on-year (YoY). This summed up to succeed in over 53 million models within the quarter. Moreover, this record is an all-time excessive for the smartphone market.
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The report reads as, “The push from the manufacturers coupled with the pent-up demand as a result of lockdown and robust gross sales on on-line platforms led to this development.”
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Furthermore, Senior Analyst Prachir Singh commented on the marketplace dynamics. She said that, “The Indian smartphone market is on a restoration path because the lockdown restrictions have been relaxed. The market has proven a constant development for the previous few months. It noticed sturdy demand throughout the Independence Day interval in August as main on-line platforms hosted large gross sales.”
Key Highlights
- Samsung led the Indian smartphone market with 24% cargo share for the primary time since Q3 2017, Xiaomi adopted intently with 23% share. Samsung noticed 32% YoY development.
- Xiaomi remains as the highest online selling brand. There has been a rising demand for its Redmi 9 series. This series includes the Redmi 9, 9 Pro, 9 Pro Max and 9 Prime.
- The market noticed a rise in common promoting value (ASP) of smartphones. “As a result of pandemic, Indian shoppers have ended up saving on leisure actions. These financial savings at the moment are being funnelled into smartphone purchases,” says the report.
- The mid-ranger segment of smartphones (Rs 10,000-Rs 20,000) became the most-popular segment in India.
- The focus on online e-commerce platforms has elevated significantly. “Even the offline-centric manufacturers like Vivo, OPPO and Itel are growing their on-line presence as a result of altering client behavior. Although on-line channels stay in focus, OEMs are additionally making an attempt to leverage new alternatives in offline channels in Tier 2 and Tier 3 cities. On this regard, Xiaomi launched ‘Mi retailer on Wheels’, Samsung launched Galaxy M01 Core and Vivo introduced extra retail low cost,” says the report.
- Vivo entered the premium market with its X50 series of smartphones.
- Realme expanded its C-series of devices with a number of launches to meet the demand. Additionally, its Narzo series of smartphones has been a major hit. This series includes the hit Realme Narzo 10, 10a, 20 and 20 Pro.
- Apple led the premium segment (Rs 30,000 above) as always. Apple beat OnePlus even earlier than its 2020 flagship launch, pushed by a growing demand for iPhone SE 2020 and iPhone 11.
- OnePlus remained the highest model within the reasonably priced premium segment (Rs 30,000-Rs 45,000). Moreover, this has been pushed by the OnePlus 8 gross sales. Additionally, OnePlus also entered the higher mid-tier (Rs 20,000 – Rs 30,000) with its Nord series. However, there is just the single regular OnePlus Nord device for Indian users as of now.
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The Indian smartphone industry is one of the biggest in Asia. Samsung and Xiaomi are leading this market big time, alongside a variety of different smartphone brands. Moreover, it is great to see brands like Infinix slowly and gradually climbing up the list. Also, we can’t wait to see what Micromax has in store for us this month.
