On Wednesday, March 5, YouTube launched Premium Lite, a new subscription plan. It is designed as the most budget-friendly option for ad-free viewing on the platform. This pilot offering allows users to watch “most videos” without ads for a nominal monthly fee. Currently available only in the U.S., YouTube has confirmed plans to expand the service to additional regions in the coming weeks. So, let’s read ahead to everything about the launch and price of the YouTube Premium Plan.
YouTube Premium Lite Launch: Plan Details Inside
YouTube has launched the Premium Lite plan with an affordable price of $7.99 (roughly Rs 695).
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The reduced price of Premium Lite comes with certain trade-offs compared to the standard YouTube Premium plan. While it provides ad-free video streaming, it does not include YouTube Music, meaning users won’t get ad-free music streaming or music video playback. Subscribers can still listen to music on the app with ads, but they won’t have access to features like background play or offline downloads, according to YouTube.
More About This Plan
YouTube highlights that its new Premium Lite plan will provide ad-free streaming for “most” videos. However, this does not guarantee a completely ad-free experience. According to the platform,ads may still appear on music content, Shorts, and while browsing or searching for videos.Launched as a pilot in the U.S., Premium Lite is set to expand to Australia, Germany, and Thailand in the coming weeks. Reports about YouTube testing a more affordable Premium subscription first surfaced last month. For reference, YouTube’s standard ad-free plan starts at $13.99 (approximately Rs. 1,200) per month in the U.S. This year, as YouTube celebrates its 20th anniversary, the platform has surpassed 125 million subscribers, including those on trial plans. The introduction of Premium Lite is part of YouTube’s broader effort to offer users more flexible ways to enjoy content.
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