Vivo, the innovative global smartphone brand, unveils its new self-designed Imaging Chip V1 during a press event in Shenzhen, China. Moreover, it also introduced the Imaging Chip V1 and expanded on its four long-term strategic tracks.
“V1 is a custom integrated circuit chip dedicating to imaging and video applications with leading-edge visual quality. This is marking a key milestone as Vivo’s inaugural breakthrough in independent R&D and chip design. In line with Vivo’s imaging system design, the Imaging Chip V1 can better serve user needs by optimizing smartphone application scenarios such as viewfinder look and video recording”.
Hu Baishan, Executive Vice President & COO at Vivo
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Vivo Breaks New Ground with Self-Designed Imaging Chip V1, Committing to Long-term Technology Innovation Strategy
Vivo’s Imaging Chip V1 was under development for two years months by over 300 R&D personnel and imaging lab experts. The company’s main focus is its’ approach towards spearheading innovative image processing (IP) technology at the chip level. It will mainly revolve around four strategic tracks: image system, operating system, industrial design and performance.
Although the company hasn’t revealed much about its ISP chip, it did confirm this will serve better in “optimising smartphone application scenarios such as viewfinder look and video recording. In Hu’s view, Vivo will only consider developing chips with partners when there is a lack of supplied capability on the market that is suitable for Vivo’s product and technical needs.
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Along with substantial demand for fully customized chips to support these long-term strategic tracks. Vivo will strategically focus its resources on simulating the known needs of consumers. It will do so through IP Design and developing key innovative image processing algorithms, without undertaking chip manufacturing.
Meanwhile, image system has been a core focus on several Vivo phones, especially with the X-series smartphones. In the past five years, the company achieved many industry-leading breakthroughs such as Gimbal Stabilization technology and Selfie Spotlight along the way.
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Vivo X70 series is all set to launch in China on September 9. The company is expected to unveil three devices, including Vivo X70, X70 Pro, and X70 Pro+. Ahead of the launch, the Chinese company has confirmed that the upcoming Vivo X70 series will feature a 2K E5 display with a punch hole in the centre for the selfie camera.
