Pokemon Go’s lifetime revenue has exceeded $5 billion (approximately Rs. 37,323 crores), according to Sensor Tower. Niantic has reached this milestone as it marks the five-year anniversary of its blockbuster augmented reality smartphone game, Pokemon Go, which was first released in 2016. Sensor Tower claims to be the clear market leader in the Geolocation AR category, having earned $641.6 million (approximately Rs. 4,822 crores) in the first half of 2021.
According to Sensor Tower, the majority of player spending occurred through Google Play accounts, which accounted for 52.8 percent of total spending, or $2.7 billion (approximately Rs. 20,150 crores). Spending on the App Store totaled $2.4 billion (approximately Rs.17,911 crores), or 47.2 percent.
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Pokemon Go Lifetime Revenue
According to Sensor Tower, Pokemon Go’s H1 2021 revenue data indicate the game’s best-ever start to a year, with revenue rising 34% from H1 2020 and 130% from H1 2017. These figures put Pokemon Go above other geolocation AR games like Square Enix’s Dragon Quest Walk and Ludia’s Jurassic World Alive. So far this year, Dragon Quest Walk has raised $261 million (approximately Rs. 1,948 crores).
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According to Sensor Tower, Pokémon Go made a record amount of money from player spending in 2020, bringing in $1.3 billion (approximately Rs. 9,702 crores) in the previous year. This represents a 41% increase year over year. Given that Pokemon Go has already gathered about half of its total 2020 income, 2021 appears to be a bright year.
Pokemon Go pulled in the most money in the United States, with $1.9 billion (approximately Rs. 14,180 crores) representing 36.6 percent of total player expenditure in the country. With a 32 percent share, Japan is second, followed by Germany with 5.4 percent.
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According to the research, Pokemon Go has had approximately 632 million downloads worldwide, with the United States accounting for 115.5 million of those. This accounts for 18.3% of all downloads. In terms of total downloads, Brazil is second, while India rounds out the top three. According to Sensor Tower, Google Play accounts for the majority of the downloads, with 487 million downloads (about 77 percent). Meanwhile, the App Store has generated 144.8 million downloads or around 23% of the total.
