OnePlus 9 Series Launch Date Set for March 23, Tie-Up With Hasselblad Announced

OnePlus finally announces on Monday that the OnePlus 9 series will be launched on March 23 at 10 AM ET. The company declared the launch date of the series. In addition, they are also announcing their partnership with camera manufacturer Hasselblad. It is also likely that the OnePlus 9Lite or the OnePlus 9R may be launched on the same day. The Shenzhen-based company also promised to invest $150 million (roughly Rs. 1,094 crores) for improving cameras on its phones over the next three years.

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OnePlus 9 Series Launch Details

The OnePlus 9 series launch will take place through a virtual event at 10 am EDT (7:30 pm IST) on March 23. The event will live stream through the OnePlus website. The launch date was also tipping last week.

“With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera”.

Pete Lau, Founder and CEO of OnePlus, in a prepared statement.

OnePlus and Hasselblad will work together over the next three years. The companies will start their collaboration by bringing software improvements including color tuning and sensor calibration. The partnership will extend to more dimensions in the future, OnePlus said in the statement.

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Apart from the OnePlus 9 series, the first product of the collaboration is an advanced color calibration that is called Natural Color Calibration with Hasselblad. It will also bring more perceptually accurate and natural-looking colors to photos taken with the OnePlus flagship phones. There will also be a new Hasselblad Pro Mode. It will include Hasselblad’s sensor calibration for more accurate and natural color reproduction. Furthermore, Pro Mode will bring the ability to adjust ISO, focus, exposure times, and white balance, among others. It will also support the 12-bit RAW format.

OnePlus Hasselblad Collaboration

In terms of optics, the OnePlus 9 series will feature a custom Sony IMX789 sensor and 12-bit RAW support, the company has revealed. The new smartphone series will also bring improved HDR video recording in 4K at 120FPS and 8K at 30FPS.

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OnePlus has committed to invest $150 million under its three-year strategy. It is to improve and enhance the camera experience on its smartphones. It will develop its four major research and development labs around the world, including two imaging labs based in the US and Japan. Moreover, this will also enable it to enter new areas of smartphone imaging. It includes a panoramic camera with a 140-degree field of view, T-lens technology for fast focusing through the front camera, and a freeform lens to eliminate edge distortion in ultra-wide photos. The T-lens technology will be introduced on the OnePlus 9 series.