According to several website portals, Netflix might be looking forward to preventing account sharing among users. However, in the past, Netflix has been ignoring the accounting sharing activity of its users, but they have certainly not promoted it in the open.
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However, according to a website portal Playcrazygame, Netlfix might be looking forward to a rigorous account sharing approach. As reported by BGR, in March, some American accounts were asked to verify their accounts via a code sent to their email account, and the platform was asking to open their separate accounts.
However, in a statement, Netflix clarified that “This was a test, and it was designed to help ensure that people who use Netflix accounts are authorised to do so,”
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In a recent turn of events, according to the news portal American Post, some users have started seeing pop-up messages with, “If you do not live with the owner of this account, you need your own account to continue watching”. According to the website, this has started coming in late December. However, there was no clarification from Netflix’s end.
In a report published by Persiadigest, Netflix is trying to prevent the accounting sharing activity because the streaming platform is not doing business as it is supposed to be. Gregory K. Peters, Head of Purchasing at Netflix, states that Streaming platforms lose a lot of money when users do this practice of paying one account for multiple people who don’t live together.
Persiadigest also quotes a report from a research firm Park Associates which states, that Netlfix lost $2,500 million in 2019 because of this practice, and by 2024 the figure is predicted to reach a whopping $3.5 billion.
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