Flipkart Introduces Premium Plus: Flipkart has introduced an upgraded version of its loyalty program, Flipkart Plus. This enhanced version now encompasses both the original Flipkart Plus and the recently introduced Flipkart Plus Premium membership. This upgraded version presents an opportunity for shoppers on Flipkart to gain exclusive access to special offers on well-known branded items. Moreover, it provides additional pathways for accruing SuperCoins, which you can subsequently use for redemption purposes.
Comprehensive Information: Flipkart Plus Premium Membership
Flipkart has unveiled an upgraded loyalty tier known as Flipkart Plus Premium membership. This new tier caters specifically to customers who have conducted more than eight transactions within a single year. The eligibility criteria for the standard Flipkart Plus membership remains unchanged. It requires engaging in more than four transactions within the same 12-month period. Both Flipkart Plus and Premium members are granted access to an extensive range of incentives. These incentives encompass over 2 crore products available on the platform. Additionally, members receive a welcoming bonus of 300 SuperCoins.
Premium members have the privilege of accessing exclusive deals on top-tier branded products. Moreover, they have the opportunity to earn up to 300 SuperCoins, equivalent to four percent per transaction. Members can later utilize these earned SuperCoins across various platforms such as Myntra, Cleartrip, Flipkart HealthPlus, and Shopsy. These members also benefit from hourly and daily deals, featuring products at discounted rates, and early access to Flipkart sales.
Conversely, regular Flipkart Plus members accumulate two percent SuperCoins per transaction. These SuperCoins hold dual functionality, serving both as a currency for making purchases and as a means to unlock discounts on the e-commerce platform. Both membership tiers enjoy early access to Flipkart sales. However, Premium Plus members exclusively access hourly and daily deals, elevating the shopping experience.
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Additional Details
Enrollment into both Flipkart Plus and Premium memberships is contingent upon meeting specific eligibility prerequisites. However, the acquisition of membership does not entail any associated fee; rather, it hinges upon the cumulative count of your transactions. Upon meeting the specified transaction criteria, you seamlessly transition to the Flipkart Plus membership category. This, in turn, automatically upgrades you to the Premium tier.
Flipkart highlights that its loyalty program plays a pivotal role in generating more than 40 percent of the transactions conducted on its e-commerce platform. Notably, the program experiences a substantial surge in participation, particularly during the noteworthy sales event, The Big Billion Days.
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