LG: As ‘Most Trusted Brand’ Across TRA 2022 Categories

LG Electronics, India’s biggest consumer durables company, got an award for its Home Appliance. Products’ improved performance, innovative style, and design, and health and hygiene innovation. The TRA Research performed an impartial syndicated study with 1610 consumer influencers to determine the “Most Trusted Brand” awards for 2022. (formerly known as Trust Research Advisory).

In 16 Indian cities LG Refrigerators, LG Air Conditioners, LG Washing Machines, and LG Microwave Ovens are “Most Trusted Brands” in their respective categories, out of 8000 unique brands across industries and categories.

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Trust Research Advisory is India’s leading data insights firm, dedicated to comprehending, explaining, and investigating components that make businesses’ intangibles more measurable. The report aids business decisions and provides brand insights into customer behaviour solutions. For the past 12 years, Trusted Research Advisory has published India’s Most Trusted Brands in ‘The Brand Trust Report.’

Mr. Deepak Bansal, LG Electronics India’s Vice President, Home Appliances & Air Conditioners, stated on the occasion. “Being given with such a distinguished honour for successive years underlines our strong commitment to the Indian consumers.” The recognition we’ve received for our Home Appliances section is incredibly inspiring. It motivates us to keep developing with each new product.

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Our appliance line provides a wide range of options. Appliances cater to a wide range of customer groups. We’ve always put a strong emphasis on fully comprehending the unmet demands and wishes of Indian consumers. After the Covid outbreak, key consumer demands have shifted toward increasing convenience and health without sacrificing product performance.

About LG Electronics India Pvt Ltd

LG Electronics came to India in January 1997 as a wholly-owned subsidiary of LG Electronics, South Korea. In consumer electronics, home appliances, heating and air conditioning, and computer hardware, it is a well-known brand.

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The Comniscient Group’s TRA Research is a consumer insight and brand analytics firm. Dedicated to understanding and evaluating stakeholder behaviour using two globally acknowledged proprietary matrices: Brand TrustTM and Brand DesireTM. TRA Research conducts primary research with consumers and stakeholders to help brands make business decisions based on consumer insights.