The demand for the Apple iPhone SE 3 (2022), released only a few weeks ago, is reportedly not meeting Apple’s expectations. Due to the slow start, the company plans to reduce iPhone SE 3 production drastically. The Russia-Ukraine war is one of the primary reasons for the production cuts. According to sources the Cupertino tech giant plans to make about 20 per cent fewer iPhone SEs next quarter than originally planned.
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Weaker Demand for iPhone SE 3
According to sources, the Cupertino tech giant plans to “make about 20 per cent fewer iPhone SEs next quarter than originally planned.”
The report says that Apple has asked suppliers to produce a few million fewer units of the entire Apple iPhone 13 lineup than was previously planned. The cut is ostensibly “based on seasonal demand.”
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Earlier this month, Apple introduced the third-generation iPhone SE and the first 5G budget iPhone. In India, the base 64GB model starts at Rs. 43,900 and goes up to Rs. 58,900 for the 256GB storage variant.
Following the outbreak of the Ukraine war, the US-based tech behemoth halted product sales in Russia. For those unaware, Apple is the third-largest smartphone manufacturer in Russia. According to IDC, the company sold approximately 5 million iPhones last year. Which accounts for 16 per cent of the market share.
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The company has yet to make a statement on the matter. According to sources, Apple’s decision to reduce production volume for the newly announced iPhone. It may lead “other consumer electronics makers to trim production orders and digest their inventories amid the uncertain market.”
The iPhone SE isn’t as well-known as Apple’s more expensive iPhone models. According to Counterpoint Research, the 2020 version of the iPhone SE accounted for 12 per cent of all iPhone sales from its release until the fourth quarter of 2021.
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Following Russia’s invasion of Ukraine, several major technology companies, including Apple, halted sales in Russia. The United States, the European Union, Japan, South Korea, and Taiwan all imposed economic sanctions on Russia due to the action, disrupting the supply chain and increasing inflation risks.
