During Apple’s fiscal Q2 2021, CEO Tim Cook revealed iPhone 12 is the most popular model in the series. Moreover, at the same time, Tim Cook reinforced that sales of Pro models are also “very strong”. Although he did not touch on the iPhone12mini during the earning’s call. Its’ suggests that its performance was less exciting than the other three variants. For fiscal Q2 2021 ending March 27, Apple reports $89.6 billion (roughly Rs. 6,65,230 crores) in revenue.
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Tim Cook confirms that the regular iPhone 12 is the most successful model among the entire series. Apple’s CEO subsequently said that both the iPhone 12Pro and iPhone 12Pro Max are also recording strong sales, although not in the first place. Moreover, Cook when also asked about how the iPhone cycle has changed compared to previous cycles. But, Apple’s CEO says the company “don’t predict going forward, other than for our own internal use”.
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Furthermore, the company saw a year-on-year increase in revenue of up to 54%. In addition, quarterly earnings per diluted share of $1.40 (roughly Rs. 100) for iPhone 12. International sales account for 67% of the quarter’s revenue. Apple reports $89.6 billion in revenue and a profit of $23.6 billion for fiscal Q2 2021. This is covering the months of January, February, and March. This compares to the revenue of $58.3 billion and the profit of $11.25 billion the company posted for the same quarter last year.
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Sushmita Choubey
Marketer to the core, a writer from the soul. Engineer and an MBA turned budding tech writer - dabbling her hands in all genres of writing from tech to fiction. If not writing, you will always find me reading anything and everything. Otherwise, you will find me learning new languages.