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Instagram Thread App Launch: A Hush Knock To Its Rivalries

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- Updated: 6th Jul 2023, 13:47 IST
  • 1
    Let Us Explore The New Application
  • 2
    Instagram Thread App: What’s New?
  • 3
    The Two Rivalries
  • 4
    Availability of Instagram Thread App

Instagram Thread App Launch: According to the App Store page of the Instagram Threads App, a social media platform developed by Meta is launched today (6th July 23) at 10 am.

Regarding the launch date, an early listing on the Google Play Store supports the information. As it emerges over the weekend as discovered by keen observers. The spinning ticket associated with the app features a QR code that directs users to threads.net, the apparent online homepage for this new social media platform.

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Let Us Explore The New Application

Instagram Thread App

The company plans to add more features in the future, including the ability to interact with users on other social media platforms like Mastodon. Meta’s goal with Threads is to leverage Instagram’s strengths. Also, to expand them to include text-based communication. Users can log in using their Instagram accounts, with their usernames carrying over to Threads.

Additionally, users have the option to follow the same accounts they do on Instagram, maintaining consistency across the platforms. While users can choose to be private on Instagram, Threads allows them to have a public presence.

The release of this new app comes at a time when Meta has faced criticism for its business practices. Whistleblower Frances Haugen accused the company of prioritizing profits over user safety and raised concerns about content moderation. Meta has also faced scrutiny for allowing third parties, including Cambridge Analytica, to access users’ personal data.

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Instagram Thread App: What’s New?

  • Threads allow users to share posts to Instagram and vice versa, supporting links, photos, and videos up to five minutes in length.
  • Users have access to a feed of posts, referred to as “threads” by Meta, from accounts they follow and can also discover recommended content.
  • Also, the app provides control over who can mention them and the ability to filter out replies containing specific words.
  • Users can unfollow, block, restrict, or report other profiles, with Instagram blocklists automatically applied to Threads.

The Two Rivalries

Although Meta emphasizes the connection to Instagram, media coverage has often drawn comparisons to Twitter, leading some investors to label Threads as a potential “Twitter killer.” Elon Musk, the CEO of Twitter, recently limits the number of tweets users could view per day. This promotes Twitter Blue, the platform’s subscription service. Musk’s actions have been met with dissatisfaction from Twitter users who criticize his leadership and political views.

Musk and Mark Zuckerberg, the CEO of Meta, engaged in a light-hearted exchange about a hypothetical cage fight. Zuckerberg’s early posts on Threads mentioned his interest in mixed martial arts.

Availability of Instagram Thread App

Threads will be available in the UK, their availability in the EU is currently uncertain due to regulatory concerns. It is specifically related to the EU’s Digital Markets Act. Meta is exploring the possibility of launching in the EU but faces challenges regarding data sharing between platforms owned by large companies like Meta. Data sharing between Threads and Instagram is a key aspect in this context. Meta asserts that protecting user privacy is a fundamental principle of its business operations.

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Highlights of the Story

  • Meta, the parent company of Facebook and Instagram, introduces threads as an “initial version” of a new app.
  • The spinning ticket associated with the app features a QR code that directs users to threads.net.
  • Meta’s goal with Threads is to leverage Instagram’s strengths.