Instagram recently began testing paid subscriptions with a few content creators and influencers in the US. With the new Instagram subscription feature update, they can charge their followers a monthly fee in exchange for exclusive content. Moreover, they will also get features like live videos, stories, and a purple badge next to their username.
This will show that they are subscribed when they interact with the creator. The paid subscriptions feature is only available to a few content creators in the US. Besides, the feature has now been spotted in India. Read more to know:
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Instagram Subscriptions Feature: Reviews So Far
Instagram CEO Adam Mosseri has said that, with Instagram subscriptions, creators can develop deeper connections with their most engaged followers. Also, they can grow their recurring monthly income by giving subscribers access to exclusive content and benefits. The creators in India bet big on Instagram’s new subscription model.
“There will now be a viable form of earning from the platform. Currently, monetization on Instagram is only limited to brand collaborations. Finding the right brands for your vision can be difficult. Especially if you are creating content in a narrow niche,” said Niyati Marvinkurve, digital content creator and co-founder of the YouTube channel Let’s Make You Rich.
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Experts note that on a platform like YouTube, content creators earn about 20-25 per cent of their revenue from paid features like super chats, super stickers, and super thanks. They estimate a similar percentage in terms of content creators’ revenue via subscription feature on Instagram.
Siddhartha Singh, Co-founder and Director, Black Cab, a marketing agency said that these features when launched in India would be a massive boost for the creators. Also, he pointed out that India has the biggest base in terms of the audience on the platform. Moreover, India is the leading market for Instagram in terms of a number of users with an audience size of 210 million.
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