Despite an early start to the holiday season and a record-high market share of online sales, Indian Smartphone Shipment fell in the September quarter. This is owing to weak consumer demand and increased pricing. According to industry analyst International Statistics Corporation’s (IDC) quarterly tracker data, Smartphone sales in India declined to 43 million units in July-September. It shows a 10 per cent year-on-year (YoY) decrease.
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According to IDC, smartphone shipments in India are likely to fall in the December quarter. This is due to supply issues, resulting in annual shipments of less than 160 million in 2021. Moreover, the smartphone shipments fell 12 per cent year on year in the September 2021 quarter. It is shipping 48 million units following four consecutive quarters of growth.
Furthermore, multiple rounds of eTailer sales (Flipkart’s Big Billion Days and Amazon’s Great India Festival) were aid by preferential platform pricing, exclusive online deals, and incentives and discounts. Despite all of the activity in the online channels, offline Indian Smartphone shipments fell by 20 per cent yearl. As they struggle to build demand while competing with aggressive online efforts, according to the research.
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The 5G smartphone market hit 36 per cent of Indian smartphones shipment
According to Upasana Joshi, research manager at IDC India, growing supply chain costs, which result in fewer discounts and higher retail pricing. It is also to blame for the increase in smartphone ASPs in India.
Moreover, the total number of 5G devices in India’s installed smartphone user base exceeded 67 million due to these shipments and festival sales throughout the quarter. However, according to Navkendar Singh, assistant vice-president of client devices at IDC, the number of 5G smartphones in use in India by the end of this calendar year may be slightly lower than the firm’s early estimate of 85-90 million 5G smartphones.
During this particular reporting quarter, the 5G smartphone share reached 36 per cent of all smartphones. It is with 16 million devices sold at a little higher average selling price of $393 (almost Rs. 31,900) per unit, compared to $377 (approximately Rs. 30,600) in the previous quarter.
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