According to a blog post, according to Anthony Chavez, vice-president, product management, Android Security & Privacy, the “Privacy Sandbox” effort intends to bring innovative and more private advertising alternatives. As he said in his blog post, “Specifically, these solutions will limit the sharing of user data with third parties and operate without cross-app identifiers, such as advertising ID.”
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Advertiser identification codes (IDs) are unique codes assigned to each user that assists in building a profile of the user. It is then for ad targeting purposes. Google has previously begun adjusting to the advertising ID to increase privacy and security. Still, the company’s decision to phase it out completely signals a thorough rethinking of how users are on target.
It will phase third-party cookies away and limit covert tracking in the online version of Privacy Sandbox.
Similar to Apple’s approach, which includes features that protect user data and privacy. Such as the App Tracking Transparency feature, which explicitly asks users to choose between “Allow” and “Ask App Not to Track” their activity across other companies’ apps and websites. The company’s move is similar to the approach taken by Google.
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As a response to actions done by other platforms like Apple, Chavez said in his blog post. “We recognise that other platforms have taken an entirely different approach to ad privacy. Bluntly restricting existing technologies used by developers and advertisers”. However, we feel that a privacy-preserving alternative option is initially there. Unfortunately, such measures will be unsuccessful and would result in poorer consequences for both user privacy and developer enterprises.”
In contrast to Apple, Google seems to be enjoying a favourable reception. In addition, developer partners such as Snap, Duolingo and others have contributed to the blog article by leaving comments.
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When it comes to designing our products, privacy is a top consideration by our team at Snap. This partnership with Google will allow us to build new privacy-preserving guidelines for Android,” the business stated in a statement.
