EA Sports’ soccer flagship will be now EA Sports FC beginning in July 2023. “The addition of EA SPORTS FC will have no effect on any existing EA Sports global football games. EA and FIFA are excited to deliver the best.” According to a statement issued by EA. “In addition, our final FIFA product will have more game modes. It will have more features, teams, leagues, players, and competitions than any previous edition.”
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EA chief executive Andrew Wilson stated in a statement on Tuesday that EA Sports FC will be “the largest and most impactful football club in the world, at the epicentre of football fandom.” “For nearly 30 years, we’ve been building the world’s largest football community with hundreds of millions of players, thousands of athlete partners, and hundreds of leagues, federations, and teams,” Wilson explained. “EA SPORTS FC will be a club for them all, as well as football fans everywhere.”
Reading between the lines, the statement shows how little FIFA’s branding contributed to a game that also has exclusive partnerships with UEFA’s Champions League tournament. the English Premier League, the majority of Serie A clubs in Italy, the Copa Libertadores club championship in South America, and other major brands not controlled or managed by FIFA.
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EA Sports FC will have “and over 300 personal licensed partners. It will be giving the players access to even more than 19,000 athletes, throughout 700 teams, in 100 stadiums, and over 30 leagues around the world,” according to a company statement released on Tuesday.
FIFA owns and controls the branding for the World Cup and Women’s World Cup. Those tournaments take place every four years and have traditionally appeared in an update. The main video game is a few months before the real-life events begin.
EA Sports FC as a name not only eliminates a largely cosmetic expense. It also returns some valuable brand space to a publisher that, officially, puts its name in the title of every game. Since 1993’s FIFA International Soccer for Sega Genesis, the publisher’s soccer franchise has used the FIFA name, making FIFA the third-longest title partner in the publisher’s history, trailing only the Madden NFL series (1988) and the NHL (1993). (1991).
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Weber stated in the statement on Tuesday that EA Sports FC will continue everything that players have come to expect from EA Sports’ FIFA series on PlayStation, Xbox, and PC. “Everything you love about our games will be in EA SPORTS FC. The same great experiences, modes, leagues, tournaments, clubs, and athletes,” Weber explained. “There will be Ultimate Team, Career Mode, Pro Clubs, and Volta Football.”
