Are You Too Planning To Buy Your Next Phone? Read this

Counterpoint Research has carried out the annual consumer Smartphone study in India. The study suggests that about half of Indian smartphone users plan to buy their next smartphone within a year. Even the smartphone market ASP (average selling price) of India sees a hike. This rise is rated to be the cause of the higher price band following every purchase.

Looking at the preferable brand choices for Indian smartphone users Samsung stands as the first choice. Followed by Apple and OnePlus. Next comes the feature and the third priority is the 5G capability for the user’s next purchase. While this same feature stands in the tenth position in importance for the current purchase.

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Data Study Of Indian Smartphone Users

Now the goal of this study was to analyze the changing consumer trends. This includes choices across past holding, current ownership and future preference for smartphones.

As per the user’s previous smartphone ownership, the price range between Rs. 10,000 – Rs. 15,000 was the favourite choice. But the current smartphone ownership switched to Rs. 15,000 – Rs. 20,000. Moreover, this shift has reached the price band of Rs. 20,000 – Rs. 30,000 for future smartphone purchase choices.

Arushi Chawla, Research Analyst states that smartphones have become a major part of our lives. Now with every next purchase customers try to upgrade their choices. This upgrade is not only in terms of features but even the price band choice of users have switched.

According to the data analysis, approx. more than one-third of users are willing to retain their current smartphone as an alternative or secondary phone. Also, following more exchange offers more than one-fourth of users wish to trade in their existing smartphone to buy a new one.

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This is evident that users have become now more comfortable purchasing a smartphone within a higher price band. It is a choice for better performance and updated features.

Are You A Samsung Fan?

Chawla suggests that Samsung holds the strongest belief of customers. Even the company holds the strongest brand loyalty. It has 51 per cent of users have used Samsung as their previous device and are even using it currently. Also, 43 per cent of the current users wish to give Samsung the next shot.

Samsung has fixed itself in the Indian smartphone installed base. The company has a widespread distribution network. Also, it continues to win hearts by launching new smartphones around the year. These launches include all price ranges.

As per the data, Samsung has positioned itself at the top both in terms of past ownership and current ownership and also for future preference. Followed by Apple and OnePlus.

5G And Choice Of Brands

Now the top reasons for preferring a brand are based on its reputation, advanced features and user interface. Moreover these factors and the aspiration to move to a higher price band when buying a smartphone, users tend to choose premium smartphone brands.

The country has launched the 5G network. So 5G capability becomes more important as we jump higher for budget preference for future smartphones. Now, 5G is one of the main factors to be considered by all major smartphone brands. But 5G is the most important factor for users preferring Apple as their next smartphone purchase.

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The study was done in India using an online survey panel of a heterogeneous group of smartphone users. The Responses from 1,075 users were collected through the quota sampling methodology. It was done for a better representation of the universe as per the current smartphone brand share in the market. The results are expected to have a statistical precision of +/- 4%.