On Wednesday, Apple launched a new ad campaign to showcase the iPhone’s privacy features. The ‘Data Auction’ ad shows an auctioneer selling a user’s data via emails, chats, and browsing history. It describes Apple’s App Tracking Transparency and Mail Privacy Protection as data-protecting features. Unfortunately, the options aren’t failsafe.
The ad opens with Ellie’s data being auctioned off. Next, Ellie’s info is auctioned off. Emails, purchase history, location data, contacts, browsing history, and text messages.
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Advertisers and marketers collect user data from several sources. Apple says it builds its products and features to “minimize data access.”
After Ellie switches on App Tracking Transparency, the ad highlights that by requesting applications to “not monitor” activities for advertising or data brokers. The functionality came out in April 2017 following some implementation delays.
Apple claims the feature lets users select whether an app may follow their behaviour across applications and websites for advertising and sharing trends with data brokers. However, it was proven to be not flawless and might still enable developers to track users.
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The ad also shows Mail Privacy Protection, which protects your IP address and other data when you send an email. It works with the Mail app on the iPhone, iPad, and Mac.
Apple’s Intelligent Tracking Prevention in Safari and Location Services privacy options boost iPhone customers’ privacy. The ad highlights these features to entice consumers to purchase an iPhone.
Recent privacy enhancements have helped Apple increase its iPhone market and advertising revenue as new customers approach the firm to deliver iPhone adverts.
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More On Privacy Ad!
Nonetheless, Google follows Apple’s lead and makes comparable adjustments to Android to make it a formidable contender against iOS in terms of privacy. Mountain View, California-based business unveiled ‘Protected by Android’ this week to showcase privacy-focused updates on the world’s most extensive mobile operating system to take on Apple.
iOS and Android privacy upgrades make it simpler to limit tracking. However, advertisers, data brokers, and marketers are researching new methods to breach system-level limits and continue tracking consumers to keep their ad businesses. In addition, companies like Meta and Snap that previously used activity monitoring to target the masses are now finding it difficult to do so due to privacy concerns.
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Apple’s new ad campaign airs in 24 countries and getting its translation into chosen regions to reach more people. In addition, the corporation will put additional billboards in every nation where the ad runs to come more consumers.
