South Korean giant Samsung announces that it registered strong double-digit growth in March in India. This is courtesy of the success of the flagship Galaxy S22 series and the uptake of the Galaxy A-line. In the January-March quarter, their smartphone business registered nine per cent value growth over the same period last year. Samsung grabbed 22 per cent market share by volume, and also 27 per cent share by revenue, according to Counterpoint Research’s Monthly India Smartphone Tracker.
“At Samsung, customers are at the heart of everything we do. Our recent launches – the flagship Galaxy S22 series and Galaxy A series – have witnessed strong demand from consumers. Thus making March a record month for us. The exceptional growth in the month of March points to a stronger double-digit growth for Samsung in the current April to June 2022 quarter. Our endeavour is to constantly listen to our customers’ feedback. Also to continue to deliver mobile experiences that empower us all to evolve,”
Raju Pullan, Senior Vice President, MX Business, Samsung India.
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Samsung India Consolidates Smartphone Business Leadership in March
Now, Samsung’s Galaxy A series is the highest in demand for the company last year. Moreover, the mid-rangers accounted for more than 50 per cent of Samsung’s smartphone sales. The Galaxy S22 series became the company’s best-selling flagship smartphone in the country within a month of its launch. After a record pre-booking, Samsung is looking to consolidate its market leadership in the premium segment in India by H1, 2022.
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“Samsung led the Indian smartphone market in March 2022 capturing 22 per cent shipment volume and 27 per cent revenue share, according to Counterpoint Research Monthly India Smartphone Tracker. Timely portfolio expansion with 5G capability down to M, F & A series and strong uptake of the Galaxy S22 and foldable flagship series helped Samsung grow back to the leadership position. This growth is commendable considering the entire industry is facing supply chain constraints. Whereas, Samsung leveraging its vertical integrated supply chain expertise and scale could navigate the shortages better. Samsung has gained strong momentum to capitalize and maintain the lead.”
Neil Shah, Vice President of Research, Counterpoint.
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Furthermore, Pullan said the company expects its share in the Rs 20,000-45,000 segment to increase. Especially catered by the A-series, to increase to 40 per cent in the first half of this year, up from 25 per cent. On the 5G market, Pullan said the industry is witnessing strong growth. As 5G technology continues to be among the top three consideration sets for buying a new smartphone.
