For the last many years, the Nokia company has not come up with any Nokia flagship smartphones. They have launched only some low-ended and budget-friendly smartphones. The flagship smartphones of Nokia are not likely to be seen in the market in the coming future.
The Head of Product Marketing, Global, Adam Ferguson of HMD said that the company is currently not working on flagship smartphones of Nokia for the meanwhile. In the Mobile World Congress 2022 (MWC 2022) in Barcelona. The company has even announced that there be a downfall in the budget of the C series of Nokia Mobiles.
Head – Product Marketing, HMD Global, has further added that the smartphones costing $800 do not make sense to us at this point in time. Moreover, the company does not want to enter into the prevailing competition in the smartphone industry.
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More Details about End of Nokia’s Flagship Smartphones
The company actually faced a lot of competition from OnePlus, Realme, Xiaomi, Vivo which are Chinese companies. Furthermore, Samsung has resources that will help them in competing with the market. Whereas, HMD Global does not have enough resources to accommodate every market sector.
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Adam also said, “HMD doesn’t want to get involved in the massive spec war.” His statement was in reference to Realme and OnePlus who are focusing both on value and performance.
The company launched Nokia 9 Pureview in 2019 which did not come out to be helpful enough for Nokia. Soon after that came the COVID pandemic, which has made things even worse for the company. But, HMD reduced the number of phones launched by them and stuck to the mid-range models. The company was fortunate enough that the things turn out to be good for them.
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Therefore, the company has put an end to the Nokia Flagship smartphones and will work on mid-range and budget-friendly smartphones for the moment.
Anushka Saxena
A hardworking, dedicated and fun-loving person who always loves to explore new things, meet new people and try to make every journey worth remembering. Cheers!