YouTube introduces Shorts to take on the likes of all other short video platforms available in the market. Additionally, it will come as a beta version for Indian user first and then, other countries.
However, for the last few months, a lot of short video platforms are launching in the country since TikTok ban. Like TikTok, this new feature by YouTube is aiming at creators and artists. As they are looking for a way to shoot short and catchy videos that could go viral.
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“We’re excited to announce that we are building YouTube Shorts, a new short-form video experience right on YouTube. For creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” the official blog post noted.
“Over the next few days in India, we’re launching an early beta of Shorts with a handful of new creation tools to test this out.”
YouTube Shorts will first release in India as an early beta version with a handful of creation tools. However, it is to be noted that it is an early version of the product. It will go on adding more features and expand to other countries over the coming months.
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Shorts will give users to upload 15-second long videos. Some few features that will be available in this early beta will include a multi-segment camera to stitch together multiple videos, the option to record music with a large library of songs. One also gets access to speed controls as well as a timer and countdown that lets them, record hands-free.
After testing the products for some time YouTube will release the stable version of the short video format.
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Shorts comes just few months after Facebook launched Instagram Reels, which is another service that aims to draw in the TikTok crowd.
The app will also compete with home-grown apps like Chingari, Resposo and more in India.
So, right now we can see and try the new version of these product to get an experience of this new addition into the list of services by Google.
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Sushmita Choubey
Marketer to the core, a writer from the soul. Engineer and an MBA turned budding tech writer - dabbling her hands in all genres of writing from tech to fiction. If not writing, you will always find me reading anything and everything. Otherwise, you will find me learning new languages.