AIWA Re-Enters Indian Market; Launches Personal Audio Devices

There is a huge market of audio brands with various innovative products. Similar to other monstrous audio gadget manufacturers, AIWA is also a popular brand in having earbuds, neckbands, and more. Now, they are going forward to launch about five different audio products to their audio system. Earlier, it was in the Indian market through third-party agreements. This is the first time that the company is entering the market directly.

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“India is one of the fastest-growing consumer electronics markets on the global roadmap and research reports show that there is a great inclination from Indians towards personal audio products”.

Ajay Mehta, Managing Director, AIWA India, told IANS.

In the first phase, AIWA has introduced five new products in the audio range. Moreover, it plans to expand to other product categories, including high-fidelity speakers, televisions, and air purifiers. They also have plans to invest USD 10 million in the first phase of the brand building and awareness of products.

The entire range will be available for online sale on Amazon. In addition, across 500 Reliance Digital, Jio Stores (+ RelianceDigital.in) for offline walk-in customers starting next week. This audio product range is a part of the first phase of the launch of AIWA India. Furthermore, it is pricing aggressively between INR 699 and INR 7999.

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AIWA True Wireless Stereo Earphones and True Wireless Active Noise Cancellation Earphones

Both of these products will be available in two color variants – Black and White. In addition, it will also price at INR 1999 and INR 7999 respectively. The latter provides audio enjoyment to the fullest. It comes with the support of Bluetooth 5.0 with a transmission range of 10 meters. Moreover, this pair of TWS provides intelligent noise reduction up to 23-25dB.

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AIWA Quad Driver Neckband, AIWA Ultralight Neckband Wireless in-Earphone, and AIWA Wired Premium Stereo in-Earphones with gold-plated connectors

All of these products are available at the pricing of INR 2999, INR 1499, and INR 699 respectively. The earphones provide seamless automatic pairing and provide up to 16 hours of playback time with the charging case (with ANC on). Priced at Rs 2,999, the AIWA ESBT 460 Quad Driver Neckband comes with a MicroSD slot to enable you to store your favorite music hassle-free.