Twitter’s ‘X’ Update: Experts say companies unlikely to sue unless Twitter’s ‘X’ rebranding threatens established brand equity with the letter X. Meta (previously Facebook) faced legal challenges post-name change from investment firm Metacapital & virtual-reality company MetaX. Dispute settled, yet it underscores complexities & legal risks in rebranding, especially with a widely used symbol like X.
Amid discussions on X’s patent rights, Twitter updated its mobile app icons on Android and iOS to show the letter ‘X’. Moreover, the user-shared content, once referred to as “tweets,” now receives the label of ‘posts’. Certain Android devices show ‘X Beta’ for Twitter 10.1.0-beta.1 version, while the apk file remains com.twitter.android. Similarly, on Apple’s iOS devices, the update showcases the new logo while retaining the previous name.
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Twitter’s ‘X’: Additional Details
On the Android version of X, more changes are evident. The bottom right corner now displays the “Post” option, replacing the previous “Tweet” option. Each modification represents a step towards realizing his vision of creating “the Everything App”.
Musk’s rebranding efforts could encounter significant legal challenges. The widespread use of the letter X may lead to a potential point of conflict. In 2019, Meta Platforms, Facebook’s parent company, registered a federal trademark. It covers a blue-and-white letter “X” in fields like software and social media. Microsoft has held the X trademark for communications related to the Xbox video game system since 2003. These existing trademarks could pose obstacles to Musk’s aspirations to adopt the letter X for Twitter’s rebranding.
Experts say companies won’t sue unless Twitter’s ‘X’ rebranding threatens their established brand equity with the letter X. The perceived threat to their established branding would likely trigger such actions. Following the name change from Facebook, Meta encountered legal challenges from investment firm Metacapital and virtual-reality company MetaX. Legal disputes emerged due to the company’s rebranding, highlighting complexities and risks in major name changes. The involved parties settled the dispute. It highlights complexities & legal risks in significant rebranding. Especially when involving a widely used symbol like X.
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