Google has just announced that the first batch of its Google Pixel 8 smartphones made in India is ready. This news comes just hours before the launch of their new smartphone series, the Google Pixel 9 series.
Local Manufacturing Of Google Pixel 8 In India Begins
Google is rolling out the Pixel 8, which has been assembled locally in India. This move comes almost 10 months after Google first introduced its plans to manufacture devices in the country. However, it’s important to note that this local manufacturing is currently only for the Pixel 8 model. It is not for other models like the Pixel 8 Pro or Pixel 8a.
On Monday, Google India shared on X (formerly Twitter) that the first Made-in-India Pixel 8 units are ready to come off the production lines. This is a significant step in Google’s strategy to strengthen its presence in the Indian market.
Read More : Google Pixel 8a Vs Pixel 8: Get More At Lesser Price!
Who Is Assembling The Pixel 8 In India?
While Google has not officially disclosed its local manufacturing partners. The reports suggest that Compal, Google’s global manufacturing partner, has teamed up with India’s Dixon Technologies to assemble the Pixel 8 models in the country. This partnership is part of Google’s broader goal to ship over 10 million Pixel phones worldwide this year.
Why Is Google Manufacturing in India?
Google first announced plans to start assembling Pixel smartphones in India in August. By producing the Pixel 8 locally, Google is aiming to deepen its roots in India’s rapidly growing smartphone market. The goal is to make things run more smoothly, lower costs, and possibly offer better prices to customers in India.
This strategy is similar to what Apple has been doing in India. Apple has been significantly increasing local production of its iPhones, with about $14 billion worth of iPhones made in India by the end of FY24, which accounted for 14% of Apple’s global production.
Potential Impact On Pixel 8 Pricing
When it comes to the cost of smartphones, Google might take a similar approach to Apple. Apple took a few years to stabilize and reduce the prices of its Apple iPhone 14 and Apple iPhone 15 models made in India. It’s likely that Google will follow this pattern, with Pixel 8 prices potentially becoming more affordable over time as local production ramps up.
Also Read: Google Pixel 8 Launch Event: Everything We Know So Far
What’s Next For Google?
Google is preparing for a significant event called the ‘Made by Google’ event, where they will unveil their latest products. The highlight of the event is expected to be the Google Pixel 9 series, which might include four devices: the Google Pixel 9, Google Pixel 9 Pro, Google Pixel 9 Pro XL, and Google Pixel 9 Pro Fold.
Also Read: Samsung Galaxy S24 vs Google Pixel 8: The Much Awaited Face-Off!
Google’s Strategy Against Competitors
This year, Google is hosting its event before Apple’s usual fall event. This is a change from previous years, where Google’s event would come after Apple’s. By introducing AI features in its new smartphones, Google aims to stay ahead of its competitors. The event is scheduled for 10:30 PM IST and will be streamed live on Google’s official channels.
Google’s move to start manufacturing Pixel 8 smartphones in India marks a significant step in its strategy to strengthen its presence in the Indian market. By producing locally, Google not only aims to reduce costs but also to offer more competitive pricing over time. As they prepare to launch the new Pixel 9 series, it’s clear that Google is positioning itself to be a major player in both the Indian and global smartphone markets.
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Diksha Garg
A graduate of the IIMC, Diksha enjoys talking about self-growth, tech, mobiles and online learning platforms. Diksha has a passion for tech and entrepreneurship, and she has been involved in both fields for over a decade. When Diksha is not working, she enjoys reading books, playing chess, and traveling with her husband and two kids.